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Tech News |
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Search Engine Watch - Latest
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Latest News
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Future of SEO: Change, Convergence, Collaboration
The way you work, the tools you use, and your approach to SEO has changed. Be open to changing the way you think about SEO and willing to change the way you view the search world. Take advantage of these opportunities, tools, and platforms.
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Beginner's Guide to Link Prospecting Using Google Search
Google is a free, simple, and powerful tool that can quickly teach you about your market - and the art of link prospecting. This beginner's guide will walk you, your interns, your contractors, or your staff through the basics of link prospecting.
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How to Avoid 7 PPC Analysis Pitfalls
Red Herrings abound when you're looking at your AdWords data. Information overload is a risk. The last thing you want is to see a relationship between a couple of your PPC metrics, make a decision, and later rue that you didn't investigate further.
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Charles Dickens' 200th Birthday Marks First Google Doodle as Promotional Vehicle
Google's latest Doodle marks the 200th Birthday of british novelist Charles Dickens but also marks the first time that the company has used their logo change to specifically promote a product or service.
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Madonna's Super Bowl Halftime Show Tops Google Searches [Infographic]
We're 24 hours removed from Super Bowl 46, in which the New York Giants defeated the New England Patriots 21-17. But it was neither the Giants nor Patriots that people were searching for most last night on Google during the game. It was Madonna.
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Google Doodle Marks Lantern Festival 2012 in Taiwan, Hong Kong
The Lantern Festival was celebrated on Google?s homepages in Taiwan and Hong Kong today. The Lantern Festival falls on the 15th day of the first month of China?s lunar year to mark the end of celebrations for the Chinese New Year.
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Best Super Bowl 2012 Ads Put New Plays into YouTube Creator Playbook
The car brands and ad agencies that made the most viewed YouTube ads of yesterday?s big game have put seven new plays into the next edition of the Creator Playbook that other marketers and advertisers are likely to use again in the future.
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8 SEO Tips That Take 15 Minutes or Less
Implementing a full SEO campaign from scratch can be a large commitment for any company. However, there are a number of website tweaks that can be accomplished in 15 minutes or less that could increase your traffic immediately.
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PPC Ad Optimization: Getting Big Results from Small Changes
When optimizing a PPC ad, many changes that seem minor from a surface level, like switching placement of phrases, swapping out single words, or tweaking verbiage, can in fact represent a major change in terms of psychology and emotional impact.
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Tom Brady vs. Eli Manning: Brady Searches Top Google, Yahoo
Tom Brady and Eli Manning will renew their rivalry today in Super Bowl 46. While Manning has the edge in their on-the-field matchups, leading 2-1 including a Super Bowl victory four years ago, people searched more for Brady on Google and Yahoo.
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Super Bowl Stat Time: Wolfram|Alpha Offers Stats Guide for Football Junkies
If you want Super Bowl stats, the self-described computational knowledge engine Wolfram|Alpha is the place to break down all the key Super Bowl 46 numbers before the New England Patriots and New York Giants game kicks off tomorrow night.
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Google Docs Adds Offline Support for Android Devices
Google Docs now enabes users with Android smartphones and tablets to access their files offline. Google is adding the feature to help users access documents in their online Google Docs account at times when they may not have an Internet connection.
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Google, Microsoft, Facebook Teaming Up to Fight Phishing
Google, Microsoft and Facebook are teaming up with banks and security vendors to create The Domain-based Authentication, Reporting and Conformance group (DMARC) group, which seeks to develop a platform that can weed out potential phishing messages.
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Steve Jobs Email to Google: Stop Recruiting Apple Employees
Former Apple CEO Steve Jobs emailed Google to ask the firm to stop trying to recruit its staff, according to court documents made public in an investigation into the hiring policies in place at several major technology companies.
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Google Won't Pause New Privacy Policy - Should They Have To?
Google refuses to bend to EU regulators, who have asked the company to hold off on rolling out their new privacy policy. In the U.S., Google responded to a letter and attended a closed-door privacy briefing with members of Congress.
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Valentine?s Day 2012 Ideas for Marketers
Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Top searches, products, and optimization tips.
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How Affiliate Sites Can Best Exploit SEO
Affiliate marketing is now an industry worth billions, although it?s fiercely competitive. Close analysis of relevant keywords can help you discover lucrative niches that may be overlooked in the rush for the big-ticket high traffic keywords.
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Kick-Start Your PPC Campaign in 6 Easy Steps
Now is the perfect time to make changes, giving you a good few months of ?normal? search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd.
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Trover: Local Search and Discovery Through Images
Trover is a new mobile local discovery app built around geotagged images. Trover?s CEO discusses possible futures for crowdsourced location-based search directories and the potential these new platforms to deliver more relevant, personalized ads.
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Pot (Microsoft) Calls Kettle (Google) Black on Privacy
Did you know Microsoft truly puts people first? Instead of having horrible, evil products like Gmail, Google?s search engine, Google Docs, or Google Chrome, Microsoft saves us with Hotmail, Bing, Microsoft Office 365, and Internet Explorer 9.
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